{
    "title": "\u00bfLas marcas est\u00e1n exagerando la sobreexposici\u00f3n de la Generaci\u00f3n Alfa a la tecnolog\u00eda?  ",
    "modified_at": "2026-10-19 12:08:32",
    "published_at": "2026-10-19 12:09:00",
    "url": "https://getty-images.another.co/las-marcas-estan-exagerando-la-sobreexposicion-de-la-generacion-alfa-a-la-tecnologia",
    "short_url": "http://prez.ly/Rkne",
    "culture": "es_419",
    "language": "ES",
    "slug": "las-marcas-estan-exagerando-la-sobreexposicion-de-la-generacion-alfa-a-la-tecnologia",
    "body": "<ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><em>Una investigaci&oacute;n de Getty Images encontr&oacute; que solo 2 de cada 10 im&aacute;genes usadas por marcas en Latinoam&eacute;rica reflejan la relaci&oacute;n real de ni&ntilde;as y ni&ntilde;os con la tecnolog&iacute;a.</em> </span></li></ul><p style=\"text-align: justify\"><strong>Ciudad de M&eacute;xico, 19 de octubre de 2026. &mdash;</strong> La Generaci&oacute;n Alfa, es considerada la primera que naci&oacute; en un entorno completamente digital entre el 2013 y el 2026. En M&eacute;xico, esta relaci&oacute;n comienza desde edades tempranas: 85.4% de las ni&ntilde;as y ni&ntilde;os de entre 6 y 14 a&ntilde;os ya utiliza internet, de acuerdo con la <a href=\"https://www.inegi.org.mx/contenidos/programas/endutih/2025/doc/presentacion_endutih2025.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Encuesta Nacional sobre Disponibilidad y Uso de Tecnolog&iacute;as de la Informaci&oacute;n en los Hogares 2025</u></a>, elaborada por el INEGI. </p><p style=\"text-align: justify\">Este acceso ha puesto sobre la mesa preocupaciones leg&iacute;timas en torno a la seguridad, el ciberacoso, la privacidad y el tiempo de exposici&oacute;n. Sin embargo, reducir la relaci&oacute;n de la Generaci&oacute;n Alfa con la tecnolog&iacute;a a una conversaci&oacute;n sobre l&iacute;mites y riesgos, deja fuera una parte esencial de su experiencia: <em>la manera en que la utilizan para crear, decidir y expresarse. </em> </p><p style=\"text-align: justify\">Un estudio de <a href=\"https://www.gwi.com/blog/gen-alphas-habits-future-of-gaming\" target=\"_blank\" rel=\"noreferrer noopener\"><u>GWI</u></a> encontr&oacute; que para el 43% el atractivo por plataformas como Roblox y Minecraft, es precisamente que les da la capacidad de crear y construir. Para esta generaci&oacute;n, estos espacios son el punto de partida para pensar de forma cr&iacute;tica, aprender nuevas habilidades y colaborar con otras personas. Esto se observa en la manera en que toman referencias de espacios digitales para convertirlas en conversaciones fuera de internet: dise&ntilde;an avatares, imaginan historias, editan videos, replican coreograf&iacute;as y llevan sus intereses al mundo f&iacute;sico. Incluso tendencias como &ldquo;six-seven&rdquo; o <em>&ldquo;farmear aura&rdquo;</em>, muestran c&oacute;mo los c&oacute;digos digitales pueden trasladarse a la vida real para construir una identidad que se adapte a sus propias reglas. </p><p style=\"text-align: justify\"><strong>Una autonom&iacute;a subrepresentada en la publicidad</strong> </p><p style=\"text-align: justify\">Pese a esta realidad, una investigaci&oacute;n de Getty Images, el principal creador y distribuidor de contenido visual del mundo, revel&oacute; que la mayor&iacute;a de los medios y la publicidad, contin&uacute;an representando la relaci&oacute;n de la Generaci&oacute;n Alfa con la tecnolog&iacute;a desde la preocupaci&oacute;n adulta. Es hasta cinco veces m&aacute;s probable que la independencia tecnol&oacute;gica se visualice a trav&eacute;s de emociones negativas. \u200b La ansiedad, el aislamiento y la desconexi&oacute;n aparecen con mayor frecuencia que la creatividad, la curiosidad o la capacidad de decisi&oacute;n. Es decir, los Alfas se muestran m&aacute;s negativos cuando aparecen con tecnolog&iacute;a que cuando aparecen solos. </p><p style=\"text-align: justify\"><strong>Inclusive, del contenido visual analizado, en solo 2 de cada 10 </strong>de las im&aacute;genes o videos<strong> m&aacute;s utilizados por las marcas en Latinoam&eacute;rica se muestra a la Generaci&oacute;n Alfa interactuando con tecnolog&iacute;a durante momentos de ocio la sit&uacute;an en espacios que se perciben propios de su edad.</strong> </p><p style=\"text-align: justify\"><em>&ldquo;Cuando la comunicaci&oacute;n visual muestra a ni&ntilde;as y ni&ntilde;os solos frente a una pantalla, pasivos o absorbidos por un dispositivo, reproduce una mirada incompleta. Reconoce riesgos, pero omite que esta generaci&oacute;n tambi&eacute;n crea, colabora y encuentra formas de expresar su individualidad mediante la tecnolog&iacute;a,&rdquo;</em> se&ntilde;al&oacute; <strong>Melanie V&eacute;lez, investigadora creativa de Getty Images</strong>. <em>&ldquo;Aunque esta generaci&oacute;n no tiene poder de compra, s&iacute; tiene poder de influencia. Ignorar esa diferencia, es ignorar sus motivaciones y h&aacute;bitos. Mostrar una imagen m&aacute;s honesta, que reconozca su capacidad para decidir, es una oportunidad para que las empresas est&eacute;n mejor posicionadas para ganarse su preferencia y logren diferenciarse en los pr&oacute;ximos a&ntilde;os.&rdquo;</em>, a&ntilde;adi&oacute;. </p><p style=\"text-align: justify\"><strong>El reto para las marcas y empresas: \u200b de la representaci&oacute;n a la decisi&oacute;n de negocio</strong> </p><p style=\"text-align: justify\">Para las empresas que ya se relacionan con esta generaci&oacute;n, o que buscan hacerlo en los pr&oacute;ximos a&ntilde;os, comprender c&oacute;mo visualizar su v&iacute;nculo con la tecnolog&iacute;a no es solo un problema de representaci&oacute;n, es una decisi&oacute;n de negocio. Determina d&oacute;nde invertir, qu&eacute; contenidos descubre, qu&eacute; productos o experiencias generan mayor impacto, y, en consecuencia, qu&eacute; marcas percibe como relevantes y qu&eacute; referencias traslada a su vida cotidiana. </p><p style=\"text-align: justify\">Seg&uacute;n la experta, la oportunidad est&aacute; en reconocerla y visualizarla como una audiencia que participa, crea y opina, entender esta diferencia va a permitir construir confianza desde etapas tempranas y mantener relevancia conforme esta generaci&oacute;n gane mayor autonom&iacute;a de consumo<strong>.</strong> </p><div\n    id='gallery-734f5ae5-6c87-4377-a006-52a52fe6d896'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,[{"id":"e813a401-fc69-4ffe-a0f8-0c5ed48300e0","src":"https:\/\/cdn.uc.assets.prezly.com\/e813a401-fc69-4ffe-a0f8-0c5ed48300e0\/-\/preview\/1108x1108\/-\/format\/auto\/","aspect_ratio":1.49800796812749,"caption":"Cr\u00e9dito: Joyce Diva\/Getty Images","attributes":{"id":"gallery-image-e813a401-fc69-4ffe-a0f8-0c5ed48300e0","data-id":"e813a401-fc69-4ffe-a0f8-0c5ed48300e0","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/e813a401-fc69-4ffe-a0f8-0c5ed48300e0\/-\/preview\/1200x1200\/-\/format\/auto\/","data-description":"Cr\u00e9dito: Joyce Diva\/Getty Images","data-original":"https:\/\/cdn.uc.assets.prezly.com\/e813a401-fc69-4ffe-a0f8-0c5ed48300e0\/-\/inline\/no\/GettyImages-1295866249.jpg"}},{"id":"92f4d9f1-ec02-4e0c-9ef6-8927ccabfb9b","src":"https:\/\/cdn.uc.assets.prezly.com\/92f4d9f1-ec02-4e0c-9ef6-8927ccabfb9b\/-\/preview\/1108x1108\/-\/format\/auto\/","aspect_ratio":1.5,"caption":"Cr\u00e9dito: FG Trade\/Getty Images","attributes":{"id":"gallery-image-92f4d9f1-ec02-4e0c-9ef6-8927ccabfb9b","data-id":"92f4d9f1-ec02-4e0c-9ef6-8927ccabfb9b","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/92f4d9f1-ec02-4e0c-9ef6-8927ccabfb9b\/-\/preview\/1200x1200\/-\/format\/auto\/","data-description":"Cr\u00e9dito: FG Trade\/Getty Images","data-original":"https:\/\/cdn.uc.assets.prezly.com\/92f4d9f1-ec02-4e0c-9ef6-8927ccabfb9b\/-\/inline\/no\/GettyImages-1322496156.jpg"}},{"id":"f039b980-f56d-407f-9202-c857b6d583d5","src":"https:\/\/cdn.uc.assets.prezly.com\/f039b980-f56d-407f-9202-c857b6d583d5\/-\/preview\/1108x1108\/-\/format\/auto\/","aspect_ratio":1.5,"caption":"Cr\u00e9dito: FG Trade\/Getty Images","attributes":{"id":"gallery-image-f039b980-f56d-407f-9202-c857b6d583d5","data-id":"f039b980-f56d-407f-9202-c857b6d583d5","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/f039b980-f56d-407f-9202-c857b6d583d5\/-\/preview\/1200x1200\/-\/format\/auto\/","data-description":"Cr\u00e9dito: FG Trade\/Getty Images","data-original":"https:\/\/cdn.uc.assets.prezly.com\/f039b980-f56d-407f-9202-c857b6d583d5\/-\/inline\/no\/GettyImages-1346878451.jpg"}},{"id":"150d8424-3329-4f5e-a763-0e0c6af61274","src":"https:\/\/cdn.uc.assets.prezly.com\/150d8424-3329-4f5e-a763-0e0c6af61274\/-\/preview\/1108x1108\/-\/format\/auto\/","aspect_ratio":1.4992135273299252,"caption":"Cr\u00e9dito: MarsBars\/Getty Images","attributes":{"id":"gallery-image-150d8424-3329-4f5e-a763-0e0c6af61274","data-id":"150d8424-3329-4f5e-a763-0e0c6af61274","data-mfp-src":"https:\/\/cdn.uc.assets.prezly.com\/150d8424-3329-4f5e-a763-0e0c6af61274\/-\/preview\/1200x1200\/-\/format\/auto\/","data-description":"Cr\u00e9dito: MarsBars\/Getty Images","data-original":"https:\/\/cdn.uc.assets.prezly.com\/150d8424-3329-4f5e-a763-0e0c6af61274\/-\/inline\/no\/GettyImages-1430125946.jpg"}},{"id":"5e31dcc0-9937-408b-ab52-00fd6f1131f0","src":"https:\/\/cdn.uc.assets.prezly.com\/5e31dcc0-9937-408b-ab52-00fd6f1131f0\/-\/preview\/1108x1108\/-\/format\/auto\/","aspect_ratio":1.5,"caption":"Cr\u00e9dito. 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