{
    "title": "La econom\u00eda del ruido: \u00bfpor qu\u00e9 la saturaci\u00f3n visual con IA est\u00e1 elevando el valor de lo real? ",
    "modified_at": "2026-04-06 08:00:02",
    "published_at": "2026-04-06 08:00:00",
    "url": "https://getty-images.another.co/la-economia-del-ruido-por-que-la-saturacion-visual-con-ia-esta-elevando-el-valor-de-lo-real",
    "short_url": "http://prez.ly/KK9d",
    "culture": "es_419",
    "language": "ES",
    "slug": "la-economia-del-ruido-por-que-la-saturacion-visual-con-ia-esta-elevando-el-valor-de-lo-real",
    "body": "<p style=\"text-align: justify\"><strong>Ciudad de M&eacute;xico, 06 de abril de 2026. &ndash;</strong> Para las marcas, el auge de contenido generado con inteligencia artificial dej&oacute; de ser una tendencia. Ahora es un factor de riesgo. En un entorno donde gran parte del contenido es sint&eacute;tico, demostrar autenticidad, ya no es un solamente un tema est&eacute;tico. Un nuevo estudio de Getty Images, revel&oacute; que el contenido visual incide directamente en la confianza, la memoria y el valor de marca. </p><p style=\"text-align: justify\">Impulsado por su plataforma de investigaci&oacute;n VisualGPS, la empresa realiz&oacute; un estudio de percepci&oacute;n que evalu&oacute; 190 im&aacute;genes en 12 mercados con 6,000 participantes, bajo m&eacute;tricas de atenci&oacute;n, calidad percibida, credibilidad y afinidad. El <strong>83% afirm&oacute; que las im&aacute;genes de mayor calidad llaman m&aacute;s su atenci&oacute;n</strong> y <strong>72% se&ntilde;ala que influyen en su toma de decisiones</strong>. \u200b </p><p style=\"text-align: justify\">Sin embargo, no se trata solo de calidad. <strong>Aunque el 74% reconoce que una imagen creada con IA puede ser tan realista como una fotograf&iacute;a, el 78% afirma que, por su origen, una imagen generada no puede considerarse real.</strong> Esta brecha entre apariencia y percepci&oacute;n est&aacute; marcando el verdadero campo de riesgo para las marcas.\t\u200b </p><p style=\"text-align: justify\">&iquest;La raz&oacute;n? El contexto en el que operan cambi&oacute;. Hoy no solo compiten entre s&iacute;, compiten contra el volumen. En redes sociales es muy com&uacute;n ver &ldquo;AI slop&rdquo;, contenido artificial de baja calidad, producido en masa, y tendencias como <em>brainrot</em>, contenido absurdo y repetitivo que parece existir solo para captar la atenci&oacute;n. Este algoritmo es el que est&aacute; empujando a las audiencias a ajustar su radar. \u200b </p><p style=\"text-align: justify\"><em>&ldquo;El riesgo no es solo competir contra contenido de baja calidad, sino parecer parte de &eacute;l&rdquo;,</em> coment&oacute; <strong>Samuel Malave, Gerente de Investigaci&oacute;n Creativa en Getty Images.</strong> <em>&ldquo;Este nuevo ecosistema visual est&aacute; generando un efecto inverso: cuanto m&aacute;s contenido se produce, m&aacute;s se diluye la diferenciaci&oacute;n y m&aacute;s dif&iacute;cil se vuelve sostener credibilidad&rdquo;, </em>dijo. </p><p style=\"text-align: justify\">Adem&aacute;s, la tensi&oacute;n entre lo real y lo generado no es menor. Aunque <strong>el 48% de las personas declara tener una opini&oacute;n positiva sobre im&aacute;genes creadas con IA</strong>, cuando se trata de publicidad, su opini&oacute;n cambia. <strong>Los consumidores son m&aacute;s del doble de propensos a preferir im&aacute;genes reales por encima de im&aacute;genes generadas </strong>para comunicaciones de marketing. Adem&aacute;s, <strong>el 66% prefiere marcas que utilicen fotos reales y sin editar</strong> en su publicidad. </p><p style=\"text-align: justify\">Esto tiene implicaciones directas para el negocio. La publicidad puede que siga generando alcance, clics y vistas con contenido optimizado por IA, pero al mismo tiempo pierde silenciosamente <strong>confianza</strong>, <strong>memoria de marca</strong> y <strong>capacidad de influir en decisiones</strong>. La saturaci&oacute;n visual no solo compite por la atenci&oacute;n: erosiona la capacidad de una marca de ser recordada y, en &uacute;ltima instancia, elegida. </p><p style=\"text-align: justify\">Esto est&aacute; impulsando a muchos l&iacute;deres de marca a replantear su enfoque. En lugar de escalar producci&oacute;n sin l&iacute;mites, est&aacute;n optando por crear bibliotecas de contenido m&aacute;s intencional, con historias y contextos propios que no puedan confundirse con el ruido digital. \u200b </p><p style=\"text-align: justify\">La &uacute;ltima <a href=\"https://www.youtube.com/watch?v=go4o6jiy8qE\" target=\"_blank\" rel=\"noreferrer noopener\"><u>campa&ntilde;a de ChatGPT</u></a> puso sobre la mesa el papel de la inteligencia artificial en la narrativa visual de las marcas. Lejos de apoyarse en tecnolog&iacute;a generativa, la ejecuci&oacute;n apost&oacute; por un enfoque completamente anal&oacute;gico: producci&oacute;n en 35 mm, talento humano y formatos tradicionales como televisi&oacute;n y exteriores, dejando fuera incluso a los canales digitales. Esta decisi&oacute;n no pas&oacute; desapercibida y ha sido le&iacute;da como ir&oacute;nica por muchos y contradictoria por otros. En pleno auge de la IA, una de sus principales impulsoras elige contar su historia sin recurrir a ella. </p><p style=\"text-align: justify\"><em>&ldquo;Los formatos de mayor impacto, como videos, campa&ntilde;as de publicidad exterior, TV, entre otras, responden a una l&oacute;gica distinta. En estos espacios, la diferenciaci&oacute;n no depende de la velocidad de producci&oacute;n, sino de la claridad y coherencia visual. Trabajamos con algunas de las marcas m&aacute;s influyentes del mundo, y todas coinciden en lo mismo: la credibilidad no se negocia. Hoy buscan contenido visual real, personalizado, y alineado a su prop&oacute;sito, sin tener que sacrificar eficiencia&rdquo;, </em><strong>a&ntilde;adi&oacute; Malave.</strong> </p><p style=\"text-align: justify\">De acuerdo con el experto y su equipo de producci&oacute;n de contenido, han podido observar c&oacute;mo cada vez m&aacute;s empresas est&aacute;n invirtiendo en la construcci&oacute;n de bibliotecas visuales propias: sistemas de contenido personalizados dise&ntilde;ados no solo para &lsquo;rellenar&rsquo; canales, sino para sostener una narrativa consistente a trav&eacute;s de todos sus canales y a lo largo del tiempo. </p><p style=\"text-align: justify\">En la nueva econom&iacute;a del ruido, donde el contenido visual es cada vez m&aacute;s abundante, la ventaja ya no est&aacute; en producir m&aacute;s, sino en construir algo que no pueda ser replicado f&aacute;cilmente. </p><div\n    id='gallery-86dcb788-324d-4adf-a89b-14ac373af49c'\n    class='release-content-gallery 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